"LebanOFF, LebanON" was a catchy and successful media campaign launched by the Ministry of Energy in 2010 to hail a new age for electricity provision in the country.
And it struck a chord – after decades of power shortages, Lebanon was to be plugged in again.
But the slogan didn’t live up to its promises and instead of more lights on, Lebanon has recently plunged even deeper into darkness.
And that’s just one of the many problems plaguing the country and shutting the system down, making "LebanOFF" more than just an amusing slogan.