Forrester Research’s latest 2024 predictions report emerges as a vital beacon, illuminating the path for AI’s calculated expansion while simultaneously alerting business magnates to the burgeoning “shadow usage” phenomenon. This refers to a trend where employees, in their quest for enhanced productivity, are increasingly depending on personal AI tools, bypassing official channels. The 38-page dossier forecasts a tripling of AI platform budgets come 2024, as corporations pour funds into scalable systems designed for crafting, deploying, and overseeing AI models. Yet, Forrester’s analysis suggests that such investments may not fully quench the thirst for AI-driven efficiency among the workforce.
Indeed, the report projects that a staggering 60% of employees will gravitate towards self-sourced AI tools for work-related tasks, thereby ushering in a new era of regulatory and compliance complexities. In response, a notable 85% of companies are predicted to broaden their AI arsenals, embracing open-source frameworks like GPT-J and BERT, stepping beyond the conventional bounds of widely-used proprietary models such as ChatGPT. Concurrently, a proactive 40% of enterprises are anticipated to fortify their AI governance, preemptively bracing for the impending wave of regulations from international powerhouses like the E.U., U.S., and China.
In a particularly innovative vein, Forrester postulates that a prominent insurer will unveil a novel “AI hallucination insurance” in 2024. This pioneering insurance variant is tailored to mitigate the repercussions of AI inaccuracies, specifically covering the damages attributable to the AI’s erroneous outputs or “hallucinations” as they become more widespread in use. Forrester’s 2024 Predictions Report caps off a tumultuous year that witnessed the meteoric rise of generative AI’s popularity among both consumers and employees alike.
