By Saundra Latham, Editor at LinkedIn News — HBO Max is now “Max,” and whether that’s a savvy marketing move or the “rebrand blunder of the year” depends on who you ask. Some say the streamer’s new name reflects its expanded content — exactly what owner Warner Bros. Discovery wants. Others say it erases HBO’s hard-earned cachet, earned from years of edgy hits such as “The Sopranos,” “Game of Thrones” and other lauded shows. “HBO took four decades of prestige and casually tossed it all into a dumpster, lit a match, and cheered as it burned,” brand consultant Debbie Millman tells Fast Company.