We’re just a couple of weeks away from the 2012 U.S. presidential election and, as the respective campaigns of President Barack Obama and Republican nominee Mitt Romney heat up, the use of social media has never been more important, both in raising awareness of policies and targeting potential voters.

And for both candidates, here’s a couple of very important stats: 82 percent of U.S. adults now use social media, and 88 percent of those are registered voters.

But can platforms such as Twitter and Facebook be used to predict voting outcomes? This infographic from StateTech Magazine takes a closer look.