Clif Dickens, a graphic designer from Nashville, started the Honest Slogans website, which re-imagines corporate logos to "honestly" portray their goods and services, off the back of a running joke with his friends about how waitresses always asked if Pepsi was okay every time he asked for a Coca-Cola.
His redesigned Pepsi logo kicked off the Honest Slogans blog in 2011. Dickens stresses they are for "entertainment purposes only" and told us in 2013 that while some may come across as "harsh," he hopes even employees of the brands he satirizes will see the blog as "tongue-in-cheek."
Taco Bell: "Also open when you’re sober."
Amazon: "Priming us to never leave the house."
WD-40: "Never around when you need it."
The North Face: "For outdoor adventures across school campus."
Levi’s: "Wearable napkins."
Radioshack: "You’ve got questions. We’ve got nothing."
Burger King: "Have it your way: Eat somewhere else."
NPR: "Shamefully change the station during pledge drives."
Blockbuster: "Never paying that late fee finally paid off."
Wikipedia: "You’re welcome, college students."
McDonald’s: "Because you only have $4"
MTV: "—– Television"
Maybelline: "Maybe it’s Photoshop."
Honest Slogans
