The Apple design boss instrumental in creating the iPhone is exiting the company after an almost three-decade run. Jony Ive is starting his own design firm, LoveFrom, and will count his soon-to-be-former employer as a key client. Ive led design on several Macs, the iPod, iPad and Apple Watch, as well as the “spaceship” Apple Park campus. Ive’s team, long an elite landing place for design talent, had endured some issues with talent retention in recent years.