You’ve seen these famous logos countless times on billboards, passing by on trucks, and at the grocery store, but there is more to them than meets the eye. If you take a closer look, you will find that these recognized logos have hidden images and messages. Check out these inventive designs that cleverly use white space and optical illusions to display subliminal messages.
FedEx
This logo appears to be very simple, but if you look at the white space between the "E" and "x" in “Ex," you’ll find it is more complex than you thought. Can you spot the arrow?
Tostitos
These popular party chips are a staple at many backyard BBQs, but chances are, you’ve never noticed the hidden celebration scene concealed within the letters. The second and third "t’s" are sharing a chip over an "i" that is dotted with a salsa bowl. Yum!
Le Tour de France
Named the world’s most famous and prestigious cycling race, bike-lovers and non-cyclists alike are familiar with the event’s emblem. However, you might be missing out on the logo’s most interesting aspect. After careful examination, you’ll notice an image of a person riding a bicycle; the yellow circle is the front wheel and the r is the body.
Amazon.com
Amazon.com has become a go-to source for electronic commerce. Clearly there is an arrow under Amazon, but have you ever thought about its significance? Take a look at where the arrow begins and ends: a and z. This secret message seems to conveys that Amazon offers everything from A to Z!
Hershey’s Kisses
The Kisses logo doesn’t have much to it, but if you look at it sideways, you might see a chocolate kiss formed between the K and the I.
Toblerone
There’s a slightly obscured bear within the Matterhorn Mountain if you look closely. That’s because the candy bar hails from Bern, Switzerland, a city supposedly named for a bear.
Big Ten
Penn State became the 11th member of this university athletic conference, hence the embedded “11” in this logo. That is, until the University of Nebraska–Lincoln became number 12, ushering in a new logo era.
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Northwest Airlines
Before merging with Delta, Northwest’s logo was one of the best in the industry. The N and W within the circle are fairly obvious, but did you know the circle also serves as a compass? And guess which direction the arrow in the upper-left-hand corner (or the beginning of the w) is pointing?
