GOOGLE IS POURING an additional $3.1 million into Wikipedia, bringing its total contribution to the free encyclopedia over the past decade to more than $7.5 million, the company announced at the World Economic Forum Tuesday. A little over a third of those funds will go toward sustaining current efforts at the Wikimedia Foundation, the nonprofit that runs Wikipedia, and the remaining $2 million will focus on long-term viability through the organization’s endowment. Google will also begin allowing Wikipedia editors to use several of its machine learning tools for free, the tech giant said. What’s more, Wikimedia and Google will soon broaden Project Tiger, a joint initiative they launched in 2017 to increase the number of Wikipedia articles written in underrepresented languages in India, and to include 10 new languages in a handful of countries and regions. It will now be called GLOW, Growing Local Language Content on Wikipedia. It’s certainly positive that Google is investing more in Wikipedia, one of the most popular and generally trustworthy online resources in the world. But the decision isn’t altruistic: Supporting Wikipedia is also a shrewd business decision that will likely benefit Google for years to come. Like other tech companies, including Amazon, Apple, and Facebook, Google already uses Wikipedia content in a number of its own products. When you search Google for “Paris,” a “knowledge panel” of information about the city will appear, some of which is sourced from Wikipedia. The company also has used Wikipedia articles to train machine learning algorithms, as well as fight misinformation on YouTube.