
Elle Hardy — Business Insider — After he predicted that ecommerce was about to take off, Bezos founded Amazon as an online book retailer in 1994. A pioneer of aggressive digital growth and focus on total customer satisfaction, “the everything store” under Bezos’ guidance has become one of the highest-valued companies in the world in terms of market capitalization, revenue, and brand. Amazon’s rise left several early internet competitors in the dust. In the company’s first post-IPO shareholder letter, Bezos mentioned strategic partnerships with several peers like America Online, Prodigy, and Yahoo that have either gone out of business entirely or been purchased by competitors in the years since. Bezos stepped down from his role as CEO and president of Amazon in late 2021, but still remains the owner of aerospace company Blue Origin as well as the newspaper The Washington Post. His net worth is estimated at around $122 billion.
So how do you go from zero to richest man in the world? Experts believe that his distinct leadership style has a lot to do with it. Amazon famously has 14 leadership principles that form the backbone of the company and its decision-making, including “customer obsession,” “invent and simplify,” “bias for action,” and “have backbone; disagree and commit,” among others. These values highlight Bezos’ belief that a strong set of principles goes a long way to achieving success, and leaders need to be held accountable to high standards.
Fast forward app building – The fastest way to build apps In a letter to shareholders back in 1998, he said that “setting the bar high in our approach to hiring has been, and will continue to be, the single most important element of Amazon.com’s success.” According to the man himself, the value that “surprises people” is Amazon’s fourth leadership principle: “are right, a lot.” “Good leaders are right a lot,” Bezos said at the 2016 Pathfinder Awards in Seattle. “You’re not going to be right all the time, but I think with practice you can be right more often.”
Courage, curiosity, and putting the customer first










