The art of Apple collecting data from users. Difference it does it in an artful transparent way without havings its user on alert on what they may be discussing or sharing with Sirus vs Facebook and Google does it in a more classical way.
This display a new strategy of Apple for the next decate seeking to get to business analytics and data management. I would see them competitors with the many other websites that have unlimited ways of reaching and studying behavior of their customers.
IBM is keeping them honest and reminding privacy importance.
(WIRED) — If you work for IBM, you can bring your iPhone to work, but forget about using the phone’s voice-activated digital assistant. Siri isn’t welcome on Big Blue’s networks.
The reason? Siri ships everything you say to her to a big data center in Maiden, North Carolina. And the story of what really happens to all of your Siri-launched searches, e-mail messages and inappropriate jokes is a bit of a black box.
IBM CIO Jeanette Horan told MIT’s Technology Review this week that her company has banned Siri outright because, according to the magazine, "The company worries that the spoken queries might be stored somewhere."
It turns out that Horan is right to worry. In fact, Apple’s iPhone Software License Agreement spells this out: "When you use Siri or Dictation, the things you say will be recorded and sent to Apple in order to convert what you say into text," Apple says. Siri collects a bunch of other information — names of people from your address book and other unspecified user data, all to help Siri do a better job.