Khazen

Ice cream lovers in Lebanon will soon have a new confectionary
option, as Cold Stone Creamery has announced plans to open multiple
locations throughout the country over the next few years, beginning with
the capital city of Beirut. 

 
Kahala Brands, the parent company of Cold Stone Creamery, has granted
MNM Investments Lebanon SAL, part of M1 Group, the master franchise
rights to Lebanon under a 10-year master franchise agreement. “M1 Group is a well-established organization in Lebanon with a great
reputation in all of its diverse business sectors, including food &
beverage and retail,” said Eddy Jimenez, senior VP of international
operations and development at Kahala Brands. “Moreover, its expertise in
the Lebanese real estate market allows it the knowledge and experience
to secure strategic locations for the Cold Stone Creamery brand and
bring our premium ice cream Creations, energetic environment, and unique
culture to the country.”
 
M1 Group owns and manages investments and subsidiaries in diverse
sectors such as telecommunications, real estate, aviation, energy,
fashion, financial asset management, infrastructure and manufacturing.
MNM Investments was recently established as a new division of M1 Group
with the purpose of owning and operating food and beverage
establishments in Lebanon and abroad that fit within its portfolio.