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by Jeremy Bowman -- fool.com -- Amazon.com (NASDAQ:AMZN) has become a trillion-dollar company for one reason above all others: its strength as a disruptor. Starting out with traditional retail, Amazon has waged war on established industries including book publishing, supermarkets, enterprise computing, cable TV, and logistics. Now, healthcare seems to be securely in its sights. For a while, Amazon's intention to disrupt healthcare has been coming into focus. The company acquired online pharmacy PillPack last June and launched a joint venture last year with JPMorgan Chase (NYSE:JPM) and Berkshire Hathaway (NYSE:BRK-A) (NYSE:BRK-B) that is focused on health insurance. But Amazon just made its biggest move yet to break into the $3.7 trillion healthcare industry.

It just introduced Amazon Care, a virtual and in-person clinic currently only available to Amazon employees in Seattle and their families. The service provides help with issues like colds and infections, preventive-care visits, and tests for things like sexually transmitted infections. Amazon is partnering with Oasis Medical, a family practice clinic in Seattle, to provide the service. Though this is just a pilot program for now, it's clear from the company's history where it's going with Amazon Care. It's also evident why Amazon has a better chance of disrupting the industry than anyone else does.

A time-tested start-up formula

After a number of adventures -- successful and unsuccessful -- into different industries, Amazon has developed a playbook for disruption. The company puts the customers first, inventing on their behalf, and then tests its ideas internally, building the new business for Amazon employees before opening it up to the general public. The best example of this is Amazon Web Services (AWS), by far the company's most important business outside of e-commerce. AWS started almost accidentally as the company began building the internal cloud infrastructure to handle its own massive computing demands. By 2003, the tech giant began to realize it had built a group of infrastructure services that would be desirable to outside developers and companies. The AWS team developed the idea over the next few years before formally launching what's now known as AWS in 2006.