BEIRUT: As most of the country’s economic sectors struggle to survive the harsh economic conditions, Lebanon’s franchise industry is bucking the trend. Lebanese franchisers not only have achieved remarkable growth over the past two years but have succeeded in branching out to many countries around the world. “The franchising industry is usually less affected than any other sectors in times of turbulence because a well-established brand gives quality assurance to the consumer on one side and it is a less risky business for investors on the other side,” Charles Arbid, head of the Lebanese Franchise Association, told The Daily Star.

 

Arbid said the risk exposure when buying a franchise license was much less than creating a new project. [Link]