Khazen

Magda Abu-Fadil

By Huffington Post- Magda Abu-Fadil


Do Middle
East/North Africa (MENA) consumers and producers of media in all their
permutations and across countless platforms fully comprehend what
they’re doing and how they fit in the larger scheme of things?

Do various
groups and individuals take the time to deconstruct messages, processes,
outcomes and repercussions of all the interactivity, integration,
convergence and overwhelming flow of communications that keeps morphing
into new shapes at speeds we can hardly keep up with?

It’s as dizzying
as Mork from the planet Ork, American comedian Robin Williams’ famous
TV character, credited in part with paving the way to our truncated
media consumption habits from back in the 1970s.

“Robin Williams Was An Unwitting Prophet of the Internet Era,” headlined Business Insider to a story about Williams’ frenetic and breathtaking influence on us.

According to
writer Aaron Gell, Williams channeled culture; his cut-and-paste style
echoed what rappers were doing with samples, and like them, he
occasionally got into trouble for borrowing material.

“It’s only now,
in retrospect — in the era of broadband and ‘an app for that,’ Twitter
and subreddits, and binge-watching and channel-surfing and emojis and
Google Now and instant everything everywhere at all times — that we can
really see where he was coming from, acknowledge the debt we owe him and
spot the warning flares he was sending up,” Gell said.

When news went viral of Williams’ suicide in August 2014, media and citizen journalists worldwide were all over the map reporting it – many in very poor taste.

A day later Lebanon’s Future TV‘s
website upped the ante by showing a photo purportedly of Williams’
corpse with the mark of the belt he used to hang himself around his
neck, which several websites later said was a fake.

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Screen shot of link to fake Robin Williams suicide photo

Such sights and
earlier violations got me interested in the 1990s in media ethics (or
the lack thereof), explaining the media’s role and power, demonstrating
how to use media to create better engaged and more tolerant citizens, as
well as developing awareness about the need for media and information
literacy on all fronts.

While serving
as coordinator of the journalism program, director of university
publications and eventually director of the Institute for Professional
Journalists (wearing three hats) at the Lebanese American University, I
participated in 1999 in a virtual cross-cultural academic and
journalistic experiment with Professor Roger Gafke and his students from the University of Missouri’s School of Journalism.

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Prof. Roger Gafke (Abu-Fadil)

It was a
rich exercise in cross-cultural communication, values, newsworthiness,
the use of nascent technology (notably the Internet in Lebanon) and
finding out what really mattered in a media environment to people on two
different continents.

Fast forward to
2002 when I examined how Lebanese and Middle East media covered the
September 11, 2001 attacks on the U.S. in an article for the (defunct)
Lebanon Journalism Review’s Spring 2002 issue entitled “Keep Kids in Mind When Writing that Story: Are Detailed Graphics Really Worth It?”

Reactions
were varied, but often based on their (children’s) own experiences with
violent TV shows, epic Hollywood movies, or, science-fiction video or
computer games. But when the reality began to sink in, thanks to the
endless replay of the horrific footage, fear and incredulity also took
hold.

In May 2004, I presented a paper entitled “Media Literacy: Awareness vs. Ignorance” at the seminar “Young People & the Media” organized by the Swedish Institute in Alexandria, Egypt.

In it, I asked
if children knew what they received as information, if they evaluated
content, if their parents and teachers were helpful in selecting
programming, or if they let young people judge for themselves what was
suitable for reading, listening, watching or browsing.

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Young TV star (Abu-Fadil)

Subliminal
messages tucked into programs may influence purchasing patterns.
Conflict-filled episodes or video games could incite violence and lead
to aggressive behavior. Even innocuous-seeming serials could traumatize
young people into confusing fantasy with reality. All with the end
result that an unsophisticated approach to the consumption of news,
entertainment, and even the more popular “edutainment” may contribute to
dysfunctional societies and individuals, or, at the very least,
confusion about how to react to the cacophony of messages overloading
our sensory circuits.

In November
2004, I delivered a lecture entitled “Lebanese Youth & the Media:
Social & Political Influences” at the “German-Arab Media Dialogue”
at a conference organized by the German Foreign Ministry and Institute
for Foreign and Cultural Affairs in Berlin.

Nordicom Clearinghouse in Sweden published it as a chapter in the book “In The Service of Young People?” in September 2005.

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In The Service of Young People (Abu-Fadil)

In March 2007, I
presented a research paper for the UNESCO Regional Conference in
Support of Global Literacy in Doha, Qatar entitled “Media Literacy: A Tool to Combat Stereotypes and Promote Intercultural Understanding.”

The very
concept of critical thinking that underpins media literacy seems alien
to young people weaned on a steady diet of rote learning and passive
intake. This is particularly evident in schools following the French and
Arabic educational systems where the very idea of questioning authority
has, traditionally, been anathema. Even British and American systems
have sometimes fallen short of their stated goals of effective learning
and questioning.

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Screenshot of UNESCO-Doha paper

In January 2008, I presented a paper at a UNESCO conference on cultural diversity and education.

A major report grew from the initial event in Barcelona, Spain and was launched at the UN’s Alliance of Civilizations in Rio de Janeiro, Brazil in May 2010 where my recommendations from the first conference’s paper were included.

Since then,
I’ve lectured on the topic and conducted workshops on media and
information literacy in Lebanon, Qatar, Morocco, Tunisia and Yemen.

So how do we contribute to media and information literacy in Lebanon?

Gaming is one way to channel young people’s energy and is a booming industry that caters to multiple tastes.

Games,
particularly the electronic and virtual varieties, are used in education
to teach life skills, mathematics, science, languages and a host of
topics, both as standalone software and as applications.

But games and “apps” also come in sinister forms with a heavy emphasis on violence, wars, and deviant behavior.

With wars
raging in various Arab countries and instability ruling the day in
Lebanon, it’s important to demonstrate to impressionable young people
that games based on conflicts are not necessarily good examples to
follow.

Animated
cartoons, another form dear to young and old, can be instrumental in
promoting and perpetuating stereotypes, reflecting positive and negative
images, and in prompting actions and reactions. The trick is to
capitalize on the positive.

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Investing in Cultural Diversity and Intercultural Dialogue
(Abu-Fadil)

Their
predecessors, comic books, have also had a similar effect on readers who
sometimes mixed myth with reality. They are still a popular form of
media and can be used to good effect in teaching and learning.

In Lebanon,
comic books are available mostly in Arabic, French and English, although
these publications can also be found in other languages.

Newspapers and
magazines are not as dominant as digital and mobile media and radio
plays a secondary role to online audio and video content.

Television was
once termed a “babysitter” when parents sought to pacify their children.
It has since taken a back seat to all things mobile and online and in
which user-generated content is ubiquitous.

Implementation
of programs that promote digital knowledge along with media literacy is
where the heavy work is needed and given the country’s geographic
location, there’s an urgent requirement to provide more practical
content in Arabic, while producing materials in French and English to
cater to the different sub-groups.

(This is a summary of a chapter by the author, also the lead editor, in the just published English/Arabic book Opportunities for Media and Information Literacy in the Middle East and North Africa,
published by the International Clearinghouse on Children, Youth &
Media at Nordicom, University of Gothenburg, Sweden, with support from
UNESCO and the United Nations Alliance of Civilizations)