
by arabianbusiness.com — Born during Lebanon’s civil war, the Barbar restaurant is now expanding from its humble beginnings across the Gulf, bringing the popular Beiruti street food to Saudi Arabia and the UAE. The 43-year-old Barbar will open its doors on Dubai’s Hessa Street around mid-May. In partnership with Kitch, the iconic Beirut restaurant will further expand in the GCC with eight restaurants and cloud kitchens planned for the UAE and 20 in Saudi Arabia, four of which will start operating in Riyadh in the second quarter of this year. Kitch said it will also open two Barbar restaurants in Qatar by the beginning of 2022. Mohammad Ghaziri launched Barbar in 1979 during the Lebanese civil war as a small manouche bakery in front of the famous Piccadilly theatre in the heart of Beirut. Within the first few years of opening, the restaurant gained fame and was visited by singers, artists, and celebrities who performed at the theatre.
Barbar remained open for the remainder of the war and continues to remain open 24/7, though it briefly shut its doors during government-mandated coronavirus lockdowns. Today, Barbar is regarded as a tourist attraction. Out of the 700 items on Barbar’s Beirut menu, 160 menu items will make the trip to the GCC in a condensed version of the menu which still includes shawarma, falafel, barbecue, some cocktails and staple sandwiches. Hybrid cloud kitchen concept Kitch targets GCC growth after Saudi, UAE launch “Choosing from 700 items is not an easy task, but the most important thing is providing the same experience for consumers here that is found in Lebanon in terms of the quality of food, the variety, the most popular items and the overall service,” said Walid Hajj, co-founder and CEO of Kitch. Keeping the Beirut feel Similar to the Beirut version, regional Barbar will be within the affordable price range but Hajj invoked the Big Mac index to illustrate that prices will be based on what is considered reasonable in the country of operation.