This article is from The Technocrat, MIT Technology Review‘s weekly tech policy newsletter about power, politics, and Silicon Valley. To receive it in your inbox every Friday, sign up here. The Iowa caucuses on January 15 officially kicked off the 2024 presidential election. I’ve said it before and I’ll say it again—the biggest story of this year will be elections in the US and all around the globe. Over 40 national contests are scheduled, making 2024 one of the most consequential electoral years in history.
While tech has played a major role in campaigns and political discourse over the past 15 years or so, and candidates and political parties have long tried to make use of big data to learn about and target voters, the past offers limited insight into where we are now. The ground is shifting incredibly quickly at technology’s intersection with business, information, and media. So this week I want to run down three of the most important technology trends in the election space that you should stay on top of. Here we go!
Generative AI
Perhaps unsurprisingly, generative AI takes the top spot on our list. Without a doubt, AI that generates text or images will turbocharge political misinformation. We can’t yet be sure just how this will manifest; as I wrote in a story about a recent report from Freedom House, “Venezuelan state media outlets, for example, spread pro-government messages through AI-generated videos of news anchors from a nonexistent international English-language channel; they were produced by Synthesia, a company that produces custom deepfakes. And in the United States, AI-manipulated videos and images of political leaders have made the rounds on social media.” This includes incidents like a video that was manipulated to show President Biden making transphobic comments and a fake image of Donald Trump hugging Anthony Fauci. It’s not hard to imagine how this kind of thing could change a voter’s choice or discourage people from voting at all. Just look at how presidential candidates in Argentina used AI during the 2023 campaign.