
by Victor Argo – yourmiddleeast.com
It’s not only creative talent that makes a
successful designer. (Of that, Lara Khoury has plenty to offer.) It is
also about meeting deadlines and applying a determined work ethic. Lara
Khoury has understood this lesson well at this point of her career, as
she acknowledged when recently talking to the Lebanese website “Secrets
of Beirut”. So I was hardly surprised when Khoury showed up
right on time for our Skype interview. Here she was, an immaculate
olive-skinned beauty with eyes as big as an ocean, radiant and somewhat
mysterious, sporting her trademark super short hair – we will come to
that later.
The class of Lebanese fashion design came to the
attention of a wider international audience when Halle Berry wore an
Elie Saab dress for the Oscar ceremony in 2002. Today, Jennifer Lopez
walks the red carpets wearing Zuhair Murad or Reem Acra designs, while
actress Kerry Washington has joined the ranks of Elie Saab’s followers. In Beirut Lara Khoury
is the undeclared star of a very diverse scene of young Lebanese
fashion designers. Many of them are women. Lara Khoury caters to a
local, a regional and a growing worldwide customer base. Unlike Elie
Saab and other ‘Hollywood designers’ who have a penchant for Haute
Couture, Lara Khoury specializes in ready-to-wear fashion.
Ready-to-wear but not mainstream. In her
collections Lara is constantly experimenting with volumes and forms and
seeks to distort the feminine silhouette by constructing new curves and
shapes, while at the same time keeping a hint of femininity. “Who do you have in mind when you design?” was my
first question to Lara Khoury. “Do you create for Lebanese or
international customers?” “I don’t design for a particular customer,” Lara
said. “With today’s globalization, a designer can craft a collection and
create for whoever they want. I rather think of the message that I want
to give in the collection. And then clients from Lebanon can find my
work in my studio in Beirut and other clients can find it online.” “My decisions are based on creativity – and not on
targeting a specific market,” Lara continued. “It’s not the best thing
to do business-wise, I know, but I do what I do because I love it, so I
don’t want to compromise on anything because of a certain client.”







