By Nadeen Ebrahim, CNN — Electronic music, strobe lights, glittered faces and hundreds of thousands of people in mixed-gender gyrations are all part of a new kind of ritual in Saudi Arabia that didn’t exist just three years ago. The kingdom’s Soundstorm music festival, which began in 2019, is back again for its fourth year and will start on Thursday. In just five years since Saudi Arabia lifted its ban on musical events, the kingdom’s concert scene has arguably outshined even that of Dubai, long seen as the Gulf region’s premier entertainment hub. The country that has been better known as the birthplace of Islam than a rave capital has gone through a tremendous makeover since Crown Prince Mohammed bin Salman (known as MBS) took control of the everyday running of the kingdom in 2017. Soundstorm is an eye-catching symbol of that change.
For three days every winter, hundreds of thousands of people from across Saudi Arabia and the region descend on a desert site outside the capital Riyadh to listen to some of the top Western and Arab acts . The rave is a manifestation of the ethos behind Saudi Arabia’s socioeconomic transformation, according to Anna Jacobs, a senior analyst at the Crisis Group think tank. “(It) is a particularly powerful example because it seeks to bring together young people and women from across Saudi Arabia and the world,” she said. David Guetta, Post Malone and Bruno Mars are just a few of the stars performing at this year’s event, which prides itself as being “the loudest festival in the region,” aiming to “amplify the unseen” as it supports local and international music in the Middle East. Tickets cost between 149 riyals (around $40) for a single day and 6,699 riyals (around $1,800 ) for a three-day VIP treatment. The festival reportedly welcomed 730,000 partygoers last year. By contrast, Las Vegas’ Electric Daisy Carnival, considered North America’s biggest dance music festival, had an attendance of over 400,000 this year.
An event like Soundstorm was inconceivable in the country just six years ago, when the notorious religious police would roam the streets and censure Saudis for mixing with the opposite sex or flouting social norms. But it is now part of a liberalization initiative spearheaded by MBS, the kingdom’s de facto ruler. It accompanies a series of steps to relax social rules, including lifting the ban on women’s driving and reining in the religious police.