
Lebanese street artist Yazan Halwani was surprised to
receive a call from luxury watchmaker Tag Heuer six months ago, asking
him to become a brand ambassador.
“I don’t normally wear watches
but I’ve started now, of course,” the 23-year-old says. “Naturally, I
was very familiar with the brand and I’m glad that our collaboration has
been an open one – bridging two worlds if you like – creating something
relevant to both parties.”
Tag
Heuer commissioned Halwani to design a digital face for its Connected
watch, which allows the wearer to upload a variety of designs via its
touchscreen, in addition to thousands of lifestyle applications. Due
to be launched Wednesday night, just in time for Eid Al Adha, the
Arabic watch-face design will be available – via a dedicated Tag app –
to customers who buy a Connected timepiece, the prices of which range
from Dh5,550 to Dh37,000.
The
unveiling will take place on Wednesday during a private VIP reception
in Dubai, at the French restaurant Le Cantine du Faubourg, with Halwani
in attendance.









