
By arabnews.com — Travelers from the UAE and Saudi Arabia plan to increase their spending on breaks and holidays over the next three years and will have more of an eye on sustainability than ever before. In fact, most now check the sustainability of their travel plans, and are prepared to pay over 20 percent more for environmentally-friendly accommodation. Meanwhile, artificial intelligence will become a key tool for holiday planning — with half of people in both the UAE (52 percent) and the Kingdom (50 percent) already using it for this purpose. Moreover, “dupe” destinations — that are similar to traditional holiday destinations but closer and cheaper — will be another key theme.
In addition, “slow holidays” — where travelers take their time, connect with the local culture, disconnect from technology and minimize their impact on the environment — will be another significant trend. These are the key outtakes from the Middle East findings of Marriott Bonvoy’s 2024 Future Travel Trends research, in collaboration with foresight agency The Future Laboratory, which analyzed the travel plans of 14,000 travelers across Europe and the Middle East over the next three years. Neal Jones, chief sales and marketing officer, Marriott International — Europe, Middle East and Africa, said: “Two trends we have seen coming to the fore in particular from the consumer research are sustainability and AI — particularly among younger travelers under the age of 45. Being ecologically responsible is moving from being a ‘nice-to-have’ to a ‘must-have’ for many of these travelers and will only become more so.”
The rise of AI
The era of AI holiday planning is very much here — half or more (52 percent from the UAE and 50 percent from the Kingdom) have used AI to help them plan or research a holiday. Meanwhile, 77 percent in both countries say they are likely to use it in the future, showing the trend is set to grow further still. Amongst those who did use AI, 95 percent in both the UAE and Saudi Arabia say it influenced their holiday decision in some way. This includes booking the accommodation it recommended, booking the activities it recommended, and booking food it recommended.










