Rome, Italy, Jul 25, 2012 / 04:03 am (CNA).- “I never thought I’d end up doing this, no,” admits the middle-aged priest whose unexpected path to becoming an exorcist began while saying one of his first Masses after he was ordained 15 years ago.

“At the moment of consecration of the precious blood I asked the Lord to shower his blood upon the youth and to help any young men who may have a vocation to the priesthood.”

The instant reaction of one 13-year old boy shocked the young priest, “he fell backwards and started growling. And I thought, ‘I wasn’t expecting this!’”

Several years later, and he is one of a new generation of exorcists-in-training following a decision by the U.S. bishops in November 2010 to vastly increase the number of exorcists, which might number as low as 50 in America.

The priest, who is from the U.S. Midwest, spoke to CNA on the basis of anonymity so that he will not be deluged with inquiries. As he explained, “we have set structures to make sure those who most need help get it.”

He now finds himself in Rome, sent by his bishop to shadow the work of the six official exorcists of the Rome diocese. In practical terms that means he is “involved in about three exorcisms a day.”

Lead Bolt created a massive infographic called “Mobile App Store Wars,” comparing some key revenue statistics about how apps are selling in Apple’s App Store, Amazon’s App Store and in Google Play.

We’ve embedded the whole infographic below–all media professionals and content creators need to pay attention to the how apps are selling across the marketplace.

Check it out: “It should be no surprise that the leader of the most downloaded apps and content available is the Apple Store. Apple tops the market with an amazing 30 billion app downloads and 650,000 apps available. These numbers are growing each year.”

As you might have noticed, celebrities have taken to social media in their droves. For professional athletes, these channels have allowed them to engage and interact with fans, naysayers and rivals, providing an almost endless supply of quotes and stories for the mainstream media.

With the 2012 London Olympics now officially underway (although the opening ceremony is, strangely, taking place tomorrow), the profile of the athletes taking part in these Games has never been higher. But which of these sporting stars’ personal brands is numero uno amongst potential sponsors?

Sponsorhub used the Twitter, Facebook and Klout statistics of the Olympic athletes to determine the social influence of these stars, and coupled this with their on-field performance in professional and international competition to create a Sponsorhub Score, which assesses the value of these athletes to brands.

And the winner? Tennis superstar and recent Wimbledon winner Roger Federer. Federer, although absent on Twitter, is very active on Facebook and this was enough to see his Sponsorhub Score surpass that of the Twitter-pro Serena Williams and basketball icon Lebron James.