Lebanon’s Tourism Ministry woos Arab travelers
Upcoming television campaign seeks to reassure Gulf tourists
By Will Rasmussen
BEIRUT: Lebanon is a place where diverse religious communities mingle in harmony, enjoying long, leisurely summer evenings at open-air restaurants along charming cobbled boulevards.
That, at least, is the Tourism Ministry’s message to the Gulf, to be aired in 30-second television advertisements in a new promotional campaign beginning next week.
Long focused on luring Europeans to Lebanon’s beaches and mountains, the Tourism Ministry is now looking eastward, worried that news of bombings and civil strife might deter deep-pocketed Gulf Arabs from visiting Lebanon this summer.
pledged a “white revolution against the police state which governed Lebanon during 15 years” — a reference to Syria and its allies.

from $32.9 billion a month earlier, the Central Bank said in its monthly bulletin.


