Swiss watches are getting out of date. Last year, Apple alone sold more watches than the entire Swiss watch industry combined, according to figures compiled by Strategy Analytics. Apple shipped an estimated 31 million smartwatches worldwide in 2019 — a 36% increase from the year before. Classic brands like TAG Heuer, Tissot and Swatch together sold 10 million fewer timepieces, as the Swiss watch industry saw a 13% dip in sales. It’s the first time Apple has outsold Swiss competitors over an entire year.