by Story by hchowdhury@insider.com (Hasan Chowdhury) -- Tech firms are pretty obsessed with AI right now. But if their leaders aren't obsessed enough, they could see invaluable workers walk right out the door to work for those who are. In other words, AI is posing a bit of a brain-drain problem – and tech CEOs will need to act fast or risk losing their very best talent. Here's the latest example: Elon Musk, who announced his new company xAI on Wednesday – part of his mission to take on OpenAI, DeepMind and Google – managed to poach a bunch of workers from his AI arch-rivals to establish his founding team. Among the 12 men making up the new company are some of the most sought-after AI talent from rival firms: Igor Babuschkin, Manuel Kroiss and Guodong Zhang of Google-owned DeepMind, Yuhuai Wu, Zihang Dai and Christian Szegedy of Google, Kyle Kosic of OpenAI.

What's notable is just how many of those workers come from Google and DeepMind, which made a drastic move in April to create a combined entity willing to put aside internal schisms in the face of the common threat that is ChatGPT. The search giant has been in a bit of panic since the launch of ChatGPT in November, rushing to release rival chatbot Bard just two months afterwards amid fears OpenAI's chatbot could pose an existential threat to its core business. But there has been a sense that Google is lagging well behind OpenAI, which has had a boost to its generative AI capabilities thanks to the backing (and billions of dollars) of Microsoft. First impressions count, after all, and the first impressions haven't been in Google's favor. It's part of the reason why several talented workers got up and left the search giant and headed towards Silicon Valley's land of milk and honey, OpenAI. Even before ChatGPT's launch, Google workers seemed fed up and decided to jump ship to OpenAI to help launch ChatGPT.

By arabnews.com — LONDON: Judge Rosine Hujaili, counselor at the Court of Appeal in Beirut, issued on Tuesday a ruling sentencing journalist …

Al Arabiya — A video showing a worker at a daycare center in Lebanon hitting a toddler and an infant drew anger …

Story by Desire Athow techradar -- Pixabay SEMRush, together with Ahrefs and Moz, is one of the most recognized names in the world of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) with its eponymous SEO tool. I interviewed its president, Eugene Levine, to find out what his thoughts are about the impact of AI on the world of search, how disruptive generative artificial intelligence (GAI) could be for an industry faced with its biggest challenge since Google launched almost 25 years ago. He talks about how he thinks Search will evolve into a multi-dimensional experience and why GAI-based search engines may be the next big thing.

1. Let's start with an easy one. What is your personal view about Generative AI as a concept?

I think this is a new technology that many people have been waiting for. For me, in terms of long term impact, this is going to be on par with personal computers, internet and smartphones. I see a lot of similarities between Generative AI and great disruptive technologies of the past. It enables people to do things they couldn’t do before. Personal computers have democratized many areas of the economy. For example, more people could pursue software engineering that previously was an option only for those who had access to very expensive mainframes. Generative AI enables people to do creative tasks even if they lack certain technical skills. You don’t have to be a professional painter to create great concept art using Midjourney, and you don’t need to be a professional copywriter to write great blog posts using our tools. It boosts productivity. Smartphones enabled people to be connected and improved efficiency of business communication. Generative AI can act as a co-pilot to deal with mundane tasks. For human resources professionals, it can write job descriptions and interview questions. For software developers, it can write unit tests and comments. That will free up a lot of time that can be used on more productive tasks. It can disrupt some industries. Computers and the internet eventually displaced bank tellers. But while doing that, those technologies created more jobs. With Generative AI I can see a lot of disruption across the customer support sector. But there will be a lot of new jobs for people to train and fine tune AI.

2. What will SEMrush (and its competitors) do to track what's going on in an environment where traditional SERP will disappear?